What is blogging?

 

 

 

Do you subscribe to any blogs?  The word “blog” comes from the term “Web Log.”  You can think of it as an online journal or magazine.  The articles are known as “posts.” 

You may have read blogs without realizing it.  If you search for a topic online and find an article about the topic you searched for – it may have been a blog post.  You can find blogs on about any topic you can think of. You can subscribe to receive all the latest posts.  More on subscribing below.

According to Technorati™ Media, there are 5 types of bloggers:  (From Technorati™ Media “State of the Blogosphere 2011.”, an annual study.)

1) Hobbyist: 60% of the respondents to this survey are Hobbyists, saying they “blog for fun” and do not report any income. Half of hobbyists prefer to express their “personal musings” when blogging. 60% indicate they spend less than three hours a week blogging, yet half of hobbyists respond individually to comments from readers. Because 72% blog to speak their minds, their main success metric is personal satisfaction (61%).

2-3) Professional Part- and Full-Timers: 18% of the total group. They are independent bloggers who either use blogging as a way to supplement their income, or consider it their full-time job. Most of these professional bloggers don’t consider blogging their primary source of income. This group primarily blogs about personal musings and technology

4) Corporate: Corporate bloggers make up 8% of the blogosphere. They blog as part of their full-time job or blog full-time for a company or organization they work for. These bloggers primarily talk about technology and business in their blogs. 70% blog to share expertise, 61% to gain professional recognition, and 52% to attract new clients. They have found that blogging has given them greater visibility in their industry (64%) and company (63%). 63% of corporate bloggers use their number of unique visitors to measure success.

5) Entrepreneurs: 13% of the blogosphere is characterized as entrepreneurs, or individuals blogging for a company or organization they own. 84% of these bloggers blog primarily about the industry they work in, with 46% blogging about business and 40% about technology. 76% blog to share expertise; 70% blog to gain professional recognition; and 68% to attract new clients for their business

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